Using our voices to build a movement for change
JRF have provided the following write up on the Talking about Poverty event held in Manchester on February 11th, 2020
Across the North, communities and organisations are working tirelessly to make life better for people in poverty, whether that’s by providing services directly or campaigning for policy change. Many of them came together at the Joseph Rowntree Foundation’s (JRF’s) conference in Manchester, Talking about poverty: using our voices to build a movement for change – in partnership with GMPA, Church Action on Poverty and the FrameWorks Institute – to find out how they could influence local and national conversations about poverty using framing.
Public attitudes really matter when it comes to real action and change for people in poverty. That’s why the stories we tell about poverty are so important – the words and images we use can improve people’s understanding of how poverty works and what can be done about it. This is called framing. It’s about consciously choosing a set of tested techniques that can change people’s hearts and minds, based on research with 20,000 members of the public.
At the event, part of which was attended by Andy Burnham, Mayor of Greater Manchester, delegates had the chance to learn new skills, deepen their knowledge of framing, find out how it’s being used by JRF’s experts, and hear from people with direct experience of poverty on how they’re using framing to tell their stories in the media. The conference brought together 130 delegates, ranging from grassroot activists, campaigners and communicators to local councils and public affairs specialists, each working on an issue, root cause or consequence of poverty in the North of England.
It’s vital to build a movement calling for action on UK poverty if we want to see real change, and this conference was one step towards bringing us all together as a collective voice.
You can see reactions and highlights from the event at #TalkingAboutPoverty on Twitter. If you want to know more about how to use framing in your work, you can download JRF’s free toolkit or email JRF directly