Unlimited Potential: Living Wage Champion Awards

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Unlimited Potential wins ‘Against All Odds industry’ award for dedication to real Living Wage

At the national Living Wage Champion Awards, Salford-based Unlimited Potential was recognised for its role in leading the way and demonstrating that not only is paying the Living Wage possible in low-paid industries but that by doing business differently, they can change the industry for the better.

Awarded the ‘Against All Odds Industry’ Champion Award for its dedication to spreading the real Living Wage in health and care in Salford, Unlimited Potential  is also tackling the challenge of outsourced and sub-contracted services by promoting the real Living Wage within procurement.  This is the second national Living Wage Champion award that Unlimited Potential has received, having won the Industry Leadership Award in 2018.

Unlimited Potential 2019 LW award for GM Poverty Action

Robert Stephenson-Padron (Penrose Care), Chris Dabbs, Marcia Powell, (Unlimited Potential) Martin Lewis (MoneySavingExpert.com)

Chris Dabbs, Chief Executive, said: “We are very proud to have been given this award and to pay the real Living Wage. Paying the real Living Wage is simply the right thing to do and we really hope that other local employers follow our lead. We are aiming to spread the real Living Wage in health and care across Greater Manchester.”

The real Living Wage is currently £9.00 per hour across the UK (£10.55 in London). Unlike the government’s ‘National Living Wage’ it is independently calculated based on the cost of living. There are over 5,400 Living Wage employers in the UK including 27 in Salford, of whom 11 are in health and care.

“We are pleased that almost every main health and care organisation in Salford is an accredited Living Wage employer” continued Chris. “We were especially pleased that Aspire, a social care provider in Salford, also won a Living Wage Champion Award this year for going Beyond the Living Wage.”

Katherine Chapman, Director of the Living Wage Foundation, said: “The last year has been particularly successful for the Living Wage Foundation as we’ve seen through the 5,000th Living Wage accreditation. Our awards are an opportunity to recognise the fantastic businesses who continue to recognise the importance of a wage that truly covers the cost of living, and the value this provides for workers and their families, as well as businesses.”

For more information about Unlimited Potential please visit their website

In total there were five Living Wage Champions from Greater Manchester – an exceptionally strong showing from our city region. Congratulations from GMPA and the GM Living Wage Campaign to our partners Trafford Housing Trust, GM Citizens, Facilicom, Unlimited Potential, and Aspire.


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